Soldier & Family Directorate —

OUTREACH MARKETING COORDINATOR | GRAPHIC DESIGNER // MONTANA ARMY NATIONAL GUARD

In my role as an Outreach Marketing Coordinator, I had the privilege of strengthening the bond between soldiers, their families, and the National Guard’s mission. Through strategic marketing campaigns, digital outreach, and community engagement, I worked to ensure that our soldiers and their loved ones felt supported and connected every step of the way.

I collaborated closely with program directors to bring our initiatives to life, each one serving a vital purpose in the lives of military families.

Programs like the Integrated Primary Prevention Program, Child and Youth Program, Holistic Health and Wellness Program, and Religious Services are designed to provide care and stability, while Family Programs and the Yellow Ribbon Program focus on supporting families during deployments and reintegration. These programs are more than just services — they are essential lifelines that help families navigate the unique challenges they face while contributing to the success of our mission.

Every campaign I worked on was driven by the belief that when families are supported, the entire Guard thrives. Together, we strengthen the backbone of our National Guard and ensure that no one is left behind.

Print & Digital Marketing Materials —

click on the photos below to see a few examples of my work —

Leader’s Guide

Organizational Chart example

Infographics

Integrated Primary
Prevention
Program ————

Sober October Campaign Project —

I collaborated with the Integrated Primary Prevention Program to educate soldiers on substance abuse and holistic health. This program supports soldiers and their families by addressing substance abuse and unproductive habits. The campaign I developed incorporated elements from each program, allowing them to choose their preferred delivery method, such as video, interactive courses, flyers, webinars, or in-person chats. It ran throughout October.

Each month, I coordinated educational webinars with the director and promoted them using marketing flyers on our website, social media, and SharePoint.

Topics aligned with the fiscal year’s content calendar.

The following video is 1/3 part series of the Sober October Campaign from one soldier.

All Photos have release approval, however they are intended solely for
showcasing skills in this portfolio and should not be downloaded or reused.

  • Gaga Ball with the Brigadier General

  • Campfire Night

  • Climbing

  • The Adjutant General's wife talks with youth

  • Girl time

  • Campfire Sing & Dance

  • Cowboy Jack

  • Cowboy Mike teaching Camper how to Rope

  • New List Item

  • More Gaga Ball

  • New List Item

  • New List Item

CAMP RUNNAMUCKA —

Camp Runnamucka, a week-long summer camp adventure hosted by the Montana Army National Guard’s Child and Youth Program. This year, the dedicated teen council brought the camp to life with a vibrant “Wild West” theme, infusing every detail with a western flair. I designed personalized name tags and stylish camp gear and assisted in workshops. My team and I ensured every element embraced the adventurous spirit of the West.

I played a key role in shaping the camp’s marketing and branding, crafting a cohesive visual experience through videos, digital materials, and printed assets. These were shared across multiple platforms, including the camp website, Facebook, SharePoint, the Montana National Guard App, and email announcements, ensuring a seamless and immersive experience for campers and their families.

The following video is a Marketing video I created with the Program Director to creatively ask for volunteers to join us for Camp Runnamucka.

Child and Youth
Program ————

Grand Opening of the Holistic Health and Fitness Center

I worked closely with the program coordinator to spread the word about an exciting new health and fitness program designed to help servicemembers level up their fitness, nutrition, weight training, and injury prevention. On top of that, I kept everyone in the loop by sharing detailed weekly workout schedules on Facebook, the app, and the SharePoint site—making sure the info was easy to find and accessible to all.

Holistic Health and Fitness Program ————

Integrated Primary Prevention Brand Refresh

Brand Concept — I focused on utilizing color theory thoughtfully in order to shape the design choices for the brand refresh. This comprehensive program is aimed at highlighting the critical importance of prevention and takes a holistic approach to soldier care, addressing all aspects of their overall well-being, emotional health, and physical health.

The minute man, a symbol of profound significance in the Montana National Guard logos, remains a key and iconic element in the final design to uphold and celebrate tradition, heritage, and the core values of our community.

Introducing Ranger Frank — the first Child & Youth Mascot

I designed the first-ever Child and Youth Mascot - Ranger Frank. The platypus is representative of the military kid. Both the platypus and military kids are unique, funky, cool, and most of all, resilient.

Ranger Frank wears purple waders because purple is the globally recognized color for military youth. It’s the blend of all the colors of the branches of military. Orange is a primary color because it's bright, youthful, and conveys an optimistic nature.

All of these characteristics were critical when creating and capturing the essence of Ranger Frank.

I published the first edition of the Platypus Press that we release quarterly to the military families to improve communication and understanding of camp and workshop dates and how the program can serve both youth, tweens, and teens.

Using Adobe Illustrator and Adobe Fresco and I was able to make Ranger Frank come to life.